About us

About us

The customer comes first at Willems Biscuits. Our passionate team makes every effort to bake the best speculoos and pack & deliver it perfectly.

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Our Strenghts

We put our customer first

At Willems we work customer oriented and flexible. Together with our customer, we look for the best addition on his range or the best packaging solution. Our team advises on packaging design to make sure that our biscuit is launched perfectly in the best design of the customer. This all happens fast and with a high service grade thanks to our efficient processes.

Quality and taste

are the fundaments of our top products. Our long-standing expertise ensures the perfect biscuit. Customers can rely on the consistency, food safety and traceability that our quality team offers.
Willems Biscuits is IFS higher level certified, has been SMETA audited and has an FDA certificate.

Cost management

By continuously investing in an efficient production and by keeping our processes sharp we help our customers realize added value.

A team of passionate bakers

We only get these strong assets thanks to a team with a heart for caramelised biscuits. We like making progress, we face challenges together and love to celebrate it all together.

Speculoos from

Our speculoos is made in “Meetjesland”, a region between Bruges and Ghent. For centuries they have been baking a product here named “zoetekoeke”, a sort of gingerbread, which was the origin of speculoos. Typical for the recipes from this region are the honest taste and the fine, crispy texture.


Company "Camelia" founded by Felix & Clement Willems



Speculoos was sold in refillable cans

Start of the production of packed speculoos



First production of pretzels

The second generation; Chris & Marc Willems took over



Start of the collaboration with Poppies

The plant expanded and  moved to Eeklo



Willems Biscuits became  part of the Lotus Bakeries Group

Further growth in Europe and overseas